TRICK OR TREAT? Donors Want To Contribute To Your Mission...

Photo by Nick Fewings


TRICK OR TREAT? Donors Want To Contribute To Your Mission…

 

A dark house is not inviting on Halloween. Have you kept your proverbial lights on for donors to find you? Donors want to contribute to your mission; however, you have to make it easy for them to find you on a consistent basis. Then, creating a compelling call-to-action is what will move them to engage with your cause.

There is much debate in the philanthropic world about how often to communicate with your donors. How much is too much or too little? That’s an easy question to answer: Just ask your donors when and how they want to hear from you. Simple, free, survey applications like Survey Monkey are a great way to involve your donors in your decision making. The free version is very basic, but when budgets are tight, they will get you the information to need to connect with your donors in a more personally, relevant way. 

Most CRM systems have the capability to set automatic frequency and timing on a per-donor basis. Developing a strategic communication plan ahead of time will allow you to work on the copy well in advance and set it to release on your specified dates.

Bottom Line: Donors want to hear your good news. They want to know they are making a difference during these unprecedented times by supporting your organization. Talk to them as often as they want to hear from you. Keep your lights on and your front door* open and inviting.

 

Written By: Shari Martin

   SmartBLOG brought to you by Smartinmarketing.com   

Copyright MMXXV Martin & Associates, LLC 


*Your website is generally your primary front door and the way donors and potential donors initially connect with you. It must be easily navigated (UX) and positioned to get a click on that all-important DONATE NOW button.
Location: United States

Comments

Post a Comment

Popular posts from this blog

TECHNOLOGY IS MOVING AT THE SPEED OF LIGHT!

Image
  TECHNOLOGY IS MOVING AT THE SPEED OF LIGHT! Every day there’s something faster, smarter, and better when it comes to technology. While all of that can feel a little overwhelming, it also creates an opportunity to accelerate your business or ministry much quicker than ever before.  What I've realized is that if we don’t learn to use technology tools that are shaping our world, we’ll get left behind by those who do. Especially in the field of Mar/Com.  Artificial intelligence isn’t optional anymore . I find it essential.  AI can help save you time, increase productivity, handle administrative tasks, and act as your brainstorming partner. It can help you stay competitive no matter what field you’re in. The best way to prepare for the future is to experiment, learn, and let technology work for you.  Are there pros and cons to AI? Most definitely. That's why I'll be giving you the pros and cons in upcoming posts so you can decide for yourself. Stay tuned.  Sha...
Read more

NEW REVENUE STREAM: HOW TO MONETIZE A VENDOR DIRECTORY ON YOUR WEBSITE

Image
Your Question: How do I make money with a Directory App when the service is 100% FREE to every user? Our Answer: Developing your Directory App monetization strategy will depend on your organization’s core values. A few non-profits that I've worked with did not feel it was appropriate to "sell" their website space to profit-making organizations.  That said, if you’re ok with selling ads to for-profit organizations, you’ll first need to set up a good advertising vetting strategy – the policy (rules and regulations) that governs the types of products and services that you deem acceptable to advertise on your website.   TAKE-A-WAYS: First set-up a good advertising vetting strategy that aligns with your organization's core values. Bottom line, the easiest ways to make money with a free Director App are: 1.) Charge advertisers for placement in the Directory.       You can price this in several ways depending on your traffic, how targeted your audie...
Read more