Smartinmarketing

Your Question: How do I make money with a Directory App when the service is 100% FREE to every user? Our Answer: Developing your Directory App monetization strategy will depend on your organization’s core values. A few non-profits that I've worked with did not feel it was appropriate to "sell" their website space to profit-making organizations.  That said, if you’re ok with selling ads to for-profit organizations, you’ll first need to set up a good advertising vetting strategy – the policy (rules and regulations) that governs the types of products and services that you deem acceptable to advertise on your website.   TAKE-A-WAYS: First set-up a good advertising vetting strategy that aligns with your organization's core values. Bottom line, the easiest ways to make money with a free Director App are: 1.) Charge advertisers for placement in the Directory.       You can price this in several ways depending on your traffic, how targeted your audie...